UPDATED. 2020-07-07 09:23 (화)
OLED TV to grow 27% in 2020: DSCC
OLED TV to grow 27% in 2020: DSCC
  • Gijong Lee
  • 승인 2020.06.04 22:16
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Global TV market will contract 9%
LG's 2020-model NanoCell TV, which is uses a LCD panel. Image: LG Electronics
LG's 2020-model NanoCell TV, which is uses a LCD panel. Image: LG Electronics

Worldwide TV market will contract 9% this year due to the COVID-19 pandemic, Display Supply Chain Consultants (DSCC) said Thursday.

Total shipment in 2020 will be 233 million units, down 9.2% from 2019, the research firm said.

LCD TV will drop 9.6% from a year ago to 229.4 million units, while OLED TV shipment will rise 26.7% from a year prior to 3 million units, it added.

LCD TV shipment is expected to fall every quarter year-on-year this year.

Meanwhile, OLED TV will show high growth in the third and fourth quarter. Shipment will reach a million units in the third quarter, a rise of 42.9%, and 1.5 million in the fourth quarter, a rise of 36.4%.

Most shipment decline came from the first half of the year. The second half will account for 58.9% of total TV shipment this year, compared to last year’s 55.4%.

In January, DSCC has predicted that the worldwide TV market will grow 1.5% to reach 260.6 million units this year. The latest announcement is an adjustment, taking into account the drop in demand and rising uncertainty caused by COVID-19.

In terms of display area, the worldwide market will contract 5%. In terms of revenue, it will contract 7%, DSCC said. Average sales prices of panels will drop to US$470 per meter-square.


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