Worldwide TV market will contract 9% this year due to the COVID-19 pandemic, Display Supply Chain Consultants (DSCC) said Thursday.
Total shipment in 2020 will be 233 million units, down 9.2% from 2019, the research firm said.
LCD TV will drop 9.6% from a year ago to 229.4 million units, while OLED TV shipment will rise 26.7% from a year prior to 3 million units, it added.
LCD TV shipment is expected to fall every quarter year-on-year this year.
Meanwhile, OLED TV will show high growth in the third and fourth quarter. Shipment will reach a million units in the third quarter, a rise of 42.9%, and 1.5 million in the fourth quarter, a rise of 36.4%.
Most shipment decline came from the first half of the year. The second half will account for 58.9% of total TV shipment this year, compared to last year’s 55.4%.
In January, DSCC has predicted that the worldwide TV market will grow 1.5% to reach 260.6 million units this year. The latest announcement is an adjustment, taking into account the drop in demand and rising uncertainty caused by COVID-19.
In terms of display area, the worldwide market will contract 5%. In terms of revenue, it will contract 7%, DSCC said. Average sales prices of panels will drop to US$470 per meter-square.