LG Electronics said on Wednesday that it will collaborate with UK automobile giant Bentley Motors in marketing LG Signature OLED R rollable TVs.
The South Korean company is planning a private VVIP event that will run from October 14 to 19 in Seoul to unveil the OLED R TV.
The event will run in sessions where two to three pre-booked guests will be allowed once at a time.
LG Electronics will be showing off Bentley Continental GT together with the rollable TV.
The company said both products were ultra-premium and therefore such an event made snse.
OLED R rolls out the screen when it is on and rolls back down into the body of the TV when turned off. The body is made out of aluminum and the speakers use Kyadrat fabrics.