LG Electronics will run an experience zone for its rollable OLED TV at The Conran Shop at Lotte Department Store in Gangnam.
The premium UK lifestyle shop house around 300 living brands. LG OLED R will be displayed at the VIP zone of The Conran Shop.
LG OLED R has a rollable OLED screen that rolls down to the base when not being viewed.
LG will display the rollable TV in more shops around Seoul going forward, it said.