UPDATED. 2021-01-15 16:34 (금)
Honor smartphones to have 2% share in 2021
Honor smartphones to have 2% share in 2021
  • Gijong Lee
  • 승인 2020.12.01 16:56
  • 댓글 0
이 기사를 공유합니다

According to TrendForce
Image: Honor
Image: Honor

The Honor smartphone brand will own only 2% market share in terms of shipment in 2021, according to market research firm TrendForce.

Huawei’s market share is expected to drop from 14% this year to 4% in 2021, the research firm also said.

The Chinese tech giant is having difficult procuring key components for smartphones from US sanctions against it that went into effect in September. Last month, Huawei announced that it was selling Honor to a company with ties to the government.

The vacuum left by the two brands is expected to be divided among other smartphone brands.

Xiaomi is expected to see its market share increase from 12% to 14% next year. Oppo’s share in the same time period will also increase from 12% to 14%; Vivo will see its share increase from 9% to 11%. 

TrendForce said Honor, besides US sanctions, faced difficulty from the lack of production capacity of foundry companies. Wafers for power management IC and display driver IC, used with mobile application processors, were in short supply, the research firm said.

Xiaomi, Oppo and Vivo have set-up aggressive production schedule for smartphones, which will tighten the supply chain. Honor will only be able to procure components stably starting in the second half of 2021.

Honor will also no longer be able to use chips made by HiSilicon, a subsidiary of Huawei, due to US sanctions.

Image: TrendForce
Image: TrendForce

 


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • 515, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea 4F, Ahsung Bldg.
  • 대표전화 : 82-2-2658-4707
  • 팩스 : 82-2-2659-4707
  • 청소년보호책임자 : Stan LEE
  • 법인명 : The Elec Inc.
  • 제호 : THE ELEC, Korea Electronics Industry Media
  • 등록번호 : 서울, 아05435
  • 등록일 : 2018-10-15
  • 발행일 : 2018-10-15
  • 발행인 : JY HAN
  • 편집인 : JY HAN
  • THE ELEC, Korea Electronics Industry Media Prohibiting unauthorized duplication,publishing,modification and distribution the material on this Site for any purpose.
  • Copyright © 2021 THE ELEC, Korea Electronics Industry Media. All rights reserved. mail to powerusr@thelec.kr
ND소프트