UPDATED. 2021-02-26 22:24 (금)
Apple to launch Airpods Pro ‘Lite’ without noise canceling in 2021
Apple to launch Airpods Pro ‘Lite’ without noise canceling in 2021
  • Dongwon Kim
  • 승인 2020.12.16 18:55
  • 댓글 0
이 기사를 공유합니다

Korean SiP maker close to finishing development
The SiC for the H1 chip, center, is shaped like a mouse for the normal Airpods Pro. The Lite version's SiC will be square shaped. Image: Apple
The SiC for the H1 chip, center, is shaped like a mouse for the normal Airpods Pro. The Lite version's SiC will be square shaped. Image: Apple

Apple will launch a Lite version of its Airpods Pro wireless earphones without noise canceling feature in the first half of 2021, TheElec has learned.

A South Korean material supplier is currently developing a system-in-package (SiP) with Airpods’ H1 chip. 

The SiP used for H1 chip in the regular Airpods Pro was round shaped like a mouse. The SiP for the H1 chip in the Lite version will be a simple square shape. The supplier will go through Apple’s quality review within the year and begin mass production next year.

A person familiar with the matter said the Lite version will be priced 20% cheaper than the normal Airpods Pro which has noise canceling tech.

Apple initially planned to launch a Lite version right after the Airpods Pro were launched in October of last year. But the company canceled this as Airpods Pro were selling better than expected. 

Cupertino is likely reviving the Lite version after a year to increase sales of the Airpods series in general as well as sales of accessories. Those who like the shape and fit of Airpods Pro but don’t use noise canceling will be potential customers.

According to CounterPoint, sales of wireless earphones increased by 24% in the third quarter this year compared to a year ago.

Apple’s Airpods series was the best selling earphones in the third quarter with 29% market share. Apple saw increase in terms of shipment but saw its market share fall from new budget model earphones. Xiaomi had a market share of 13% in the quarter, followed by Samsung’s 5%.


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • 515, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea 4F, Ahsung Bldg.
  • 대표전화 : 82-2-2658-4707
  • 팩스 : 82-2-2659-4707
  • 청소년보호책임자 : Stan LEE
  • 법인명 : The Elec Inc.
  • 제호 : THE ELEC, Korea Electronics Industry Media
  • 등록번호 : 서울, 아05435
  • 등록일 : 2018-10-15
  • 발행일 : 2018-10-15
  • 발행인 : JY HAN
  • 편집인 : JY HAN
  • THE ELEC, Korea Electronics Industry Media Prohibiting unauthorized duplication,publishing,modification and distribution the material on this Site for any purpose.
  • Copyright © 2021 THE ELEC, Korea Electronics Industry Media. All rights reserved. mail to powerusr@thelec.kr
ND소프트