UPDATED. 2024-03-17 19:01 (일)
Samsung to launch TVs with LG Display’s OLED in June at the earliest 
Samsung to launch TVs with LG Display’s OLED in June at the earliest 
  • Gijong Lee
  • 승인 2022.01.13 09:42
  • 댓글 0
이 기사를 공유합니다

Pair also agree on panel pric
Image: LG Display
Image: LG Display

Samsung will unveil new TV models that use LG Display’s white(W)-OLED panels in June at the earliest, TheElec has learned.

The South Korean tech giant initially planned to launch the TVs in May.

But after the year-end reshuffle last year, Samsung had decided to reevaluate the contract it has signed with LG Display to procure W-OLED.

Samsung’s Business Support Task Force, the highest decision-making body of Samsung, had already decided that the company would use W-OLED panels in its TV late last year, TheElec has newly learned.

Newly named Samsung CEO Han Jong-hee had said during CES 2022 this month that the company was open to buying OLED panels from LG Display.

Given that Business Support Task Force has already approved of purchasing W-OLED, Samsung is now looking at the contract with a working-level perspective, sources said, and this process is causing the delay with the go-ahead.

The delay has also caused Samsung to postpone its plan to inform its global TV distributors during CES 2022 of its shipment plans for W-OLED TVs.

Samsung’s marketing team had initially planned to discuss marketing strategies with its distributors during CES 2022, but this didn’t happen.

However, once details are ironed out, it won’t be difficult for the South Korean tech giant to use the W-OLED to assemble and manufacture TVs.

Meanwhile, Samsung has agreed with LG Display that it will buy the panels at a similar price that is offered to LG Electronics.

During the start of negotiations, LG Display initially pitched a price lowered than that offered to LG Electronics, but Samsung had demanded further price cuts. This tug over price had cause the negotiations to be prolonged. How many units Samsung planned to purchase was also a key issue during the talks.

Sources said Samsung’s plan to buy around 2 million units of W-OLED and ship 1.5 million units of the TVs remain unchanged.

The company is also planning to ship around 500,000 units of TVs that quantum dot (QD)-OLED panels.

In total, Samsung will be shipping 2 million OLED panels this year.

At the same time, it is aiming to ship 3 million Neo QLED TVs, its MiniLED TV brand.


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • 515, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea 4F, Ahsung Bldg.
  • 대표전화 : 82-2-2658-4707
  • 팩스 : 82-2-2659-4707
  • 청소년보호책임자 : Stan LEE
  • 법인명 : The Elec Inc.
  • 제호 : THE ELEC, Korea Electronics Industry Media
  • 등록번호 : 서울, 아05435
  • 등록일 : 2018-10-15
  • 발행일 : 2018-10-15
  • 발행인 : JY HAN
  • 편집인 : JY HAN
  • THE ELEC, Korea Electronics Industry Media Prohibiting unauthorized duplication,publishing,modification and distribution the material on this Site for any purpose.
  • Copyright © 2024 THE ELEC, Korea Electronics Industry Media. All rights reserved. mail to powerusr@thelec.kr
ND소프트