Samsung placed an order to LG Display to procure white-OLED panels earlier this month, TheElec has learned.
The order is small and Samsung is planning to use the panels for the development of a W-OLED TV it will unveil later in the year, sources said.
LG Display will deliver the panels to Samsung within the month, they added.
The order is more of a trial and the pair are yet to sign a comprehensive contract that covers unit numbers and duration, whether it will be up to next year, they also said.
Demand for TVs and home appliances skyrocketed during the pandemic but has dipped since 2022.
Samsung has also requested that LG Display develop a W-OLED TV panel under the specification it wants.
But the pair are yet to finalize how to burden the development and marketing fee for the product.
For example, for TVs sold through distributors such as Best Buy, sometimes the TV maker burdens the marketing cost while other times it is the display panel maker.
However, sources said Samsung and LG Display are in near agreement that the panels will be 77-inch and 83-inch in size.
Samsung has also demanded that LG Display manufacture the panels at their facility in Paju, South Korea, not Guangzhou, China
Samsung is expected to ship at most 300,000 units of W-OLED TVs if it launches them this year.
This means if all goes well, the TV maker could ship over a million units of the models next year.
Meanwhile, Samsung procures 55-inch, 65-inch and 77-inch OLED TV panels from Samsung Display, which uses quantum dot (QD)-OLED technology rather than W-OLED.
