In the Indian smartphone market, China’s Xiaomi stood at No.1 in the fourth quarter of 2019, beating Samsung Electronics, according to figures from market research firm IDC on Jan. 23.
Samsung was the second-largest player during the months of October and November last year with a market share of around 20%. But the final figure for the fourth quarter showed Xiaomi surpassing the South Korean tech giant by more than 9 percentage points.
In November, Samsung Electronics had spiked its market share to 21.08% after launching the Galaxy M30s series featuring a 6000mAh battery, a rear triple camera and 6.4-inch super AMOLED display in September.
But it still fell behind Xiaomi, which launched its budget Realme series in the same month. During the months of October and November, the Chinese company’s market share shot up to around 30% to beat Samsung by 9.34 percentage points.
In the Indian online smartphone market, the Chinese company has an even larger 40% market share, helped by the sales of the Hongmi Note 8 series that sold more than 1 million handsets in India after just a month following its launch in October, according to IDC. In November, Samsung scored an 18.77% share in the online smartphone market.
India is a key market for smartphone makers, as it is considered as one of the fastest-growing. The country has a population of 1.4 billion, and only 20% of that population has smartphones.
Meanwhile, BBK Group affiliates stood at third place to fifth place as of November, 2019. In third place was Vivo with 16.92%, followed by OPPO with 11.12% and Realme at fifth place with 8.23%. Up until 2017, Samsung was at first place in India before losing to Xiaomi in 2018.
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