Sales projections for the Samsung Galaxy S20 series were recently slashed by more than 40% on the back of the coronavirus pandemic, but the high-end Galaxy S20 Ultra is appearing to be beating market estimates, according to industry sources in April 10.
They said until the end of the year the S20 series in total is expected to sell around 20 million handsets, which is more than 40% less than the 35 million projected by Samsung in 2019.
The South Korean tech giant's latest smartphone series is available in 130 countries for now.
Broken down, industry experts are estimating around 6 million sales for the Galaxy S20 standard type, followed by the S20+ with 8 million.
Sales of the S20 Ultra – featuring a 6.9-inch screen and a 108 million-pixel camera – was initially expected to hover around 3.5-5.25 million handsets to account for 10-15% of the total sales of the S20 series. But the Ultra is now expected see sales of up to 6 million to account for about 30%. The standard type is now expected to sell the least.
The mixed figures are spelling out different fates for the suppliers of the S20 series, with those supplying for the Ultra model seeing an unexpected upturn in business, while others remain in gloom.
On the downside is Chemtronics, which provides wireless charging modules for the standard S20 smartphone. Despite having acquired Samsung Electro-Mechanics’ wireless charging business in 2019, the firm will have to wait until it can reap the fruit of its investment. Hansol Technics, on the other hand, is expecting bigger bottom lines, as it supplies the same modules for the S20 Ultra.
Things are not looking good for Cammsys, a camera module-maker that supplies front and rear cameras for the Galaxy S20 standard type and the plus model. The firm has recently slashed its annual revenue estimates from its previous KRW 1 trillion.
On the other side of the spectrum, S20 Ultra’s camera provider MCNEX is expanding its production lines.
Meanwhile, experts say that while the S20 Ultra may sell well locally and in pre-orders, whether it can be a hit worldwide remains to be seen. “Globally, the S20+ is most likely to the best-selling item,” said one market watcher.
The Elec is South Korea’s No.1 tech news platform.