Samsung Electronic vice chairman Lee Jae-yong has visited the company’s home appliance business at Suwon, south of the capital Seoul, to discuss future strategies, the company said on Tuesday.
It is third such visit in June alone for the de facto leader of Samsung Group. Lee met with senior executives of the company’s semiconductor business back on June 15, while he also visited the company’s semiconductor research center on June 19.
The current business environment was testing Samsung’s limits, Lee reportedly said.
The vice chairman also told executives of Samsung’s Consumer Electronics (CE) business to challenge bold so that the South Korean tech giant could arrive at the future first. He met with HS Kim, CEO and head of the CE business, Yunho Choi, the company’s CFO among other executives.
He have also stressed “crisis” and “future” during his previous meetings earlier this month.
Lee also inspected CE business’ research status on next-generation produces with artificial intelligence and Internet of Things, while discussing strategies to expand sales of premium products.
He also discussed strengthening online businesses as well as mid- to long-term strategies.
Lee also talked about completely new products in light of the lifestyle changes that will be caused by COVID-19 with executives, Samsung said.