UPDATED. 2023-01-27 13:47 (금)
Telechips supplies SoC for HUD of new Genesis 
Telechips supplies SoC for HUD of new Genesis 
  • Nari Lee
  • 승인 2020.11.26 20:49
  • 댓글 0
이 기사를 공유합니다

GV80, G80 and GV70, among others
Image: Hyundai Motor
Image: Hyundai Motor

Telechips have supplied its system-on-a-chip (SoC) for head-up displays (HUD) on all the new models of Hyundai Motor’s Genesis series.

The firm has previous supplied its SoC for budget model cars before but this is its first deal for the premium brand.

Telechips said it supplied its HUD chip Dolphin (TCC897x) for the Gensis SUV that launched in January this year. 

It also supplied the chips for Genesis G80 that launched in March. The new Genesis GV70 launching in December will also use Telechip’s chip. All new Gensis models launching next year will use Dolphin.

Telechips beat rival NXP in 2011 to supply application processor for use in in-vehicle infotainment system of low-end Hyundai cars, including brands such as Sonata and Avante.

Telechips recently began supplying for SUV Palisade, which increased its volume.

HUD chips are 30% cheaper than IVI chips. Telechips’ HUD chip supply to Hyundai isn’t expected to help its sales in the short-term. Genesis is also a premium brand with low unit shipment. Hyundai Motor said it sold 74,158 units of Genesis GV80 and G80 between January to October this year. HUD is also an option for cars and not a requirement.

Telechips recently began development of neural processing unit application processor dubbed Neural Dolphin. It is aiming to launch the chip between 2023 to 2024. It also offers the Dolphin 3 for digital cockpit systems.

삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • 515, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea 4F, Ahsung Bldg.
  • 대표전화 : 82-2-2658-4707
  • 팩스 : 82-2-2659-4707
  • 청소년보호책임자 : Stan LEE
  • 법인명 : The Elec Inc.
  • 제호 : THE ELEC, Korea Electronics Industry Media
  • 등록번호 : 서울, 아05435
  • 등록일 : 2018-10-15
  • 발행일 : 2018-10-15
  • 발행인 : JY HAN
  • 편집인 : JY HAN
  • THE ELEC, Korea Electronics Industry Media Prohibiting unauthorized duplication,publishing,modification and distribution the material on this Site for any purpose.
  • Copyright © 2023 THE ELEC, Korea Electronics Industry Media. All rights reserved. mail to powerusr@thelec.kr