MediaTek on Thursday announced the launch of Dimensity 1200 and Dimensity 1100 chipsets for 5G smartphones.
The company said the new chips was 22% faster and 25% more power efficient than their predecessors made with 7nm process.
They also have upgraded artificial intelligence (AI), camera and display features.
The new Dimensity series will power high-end smartphones by Oppo, Vivo and Xiaomi. Dimensity 1200 will begin production around the end of the first quarter and Dimensity 1100 will begin around the beginning of the second quarter.
The new chips will be competing with Qualcomm’s latest, the Snapdragon 888, which powers the newly launched Samsung Galaxy S21 series smartphones.
Galaxy S21 uses Samsung’s own Exynos 2100 chipset for models launching in South Korea and Europe, while it uses Snapdragon 888 for models launching in the US and China.
Performance wise, Qualcomm’s 5nm chipset will be far superior, a person familiar with the matter said. But Chinese smartphone makers have high sales volume in their home country, which will allow MediaTek more market share compared to Qualcomm, they said.
MediaTek has shown rapid growth in recent years. According to Counterpoint, MediaTek had a market share of 31% in the global application processor market in the third quarter of 2020. Qualcomm was second with 31%. Samsung and HiSilicon both had market shares of 12%.
According to Chinese market research firm CINNO Research, MediaTek had a market share of 31.7% in the Chinese application processor market in the second half of 2020. The company benefited from the smartphone shipment increases of Oppo, Vivo and Xiaomi following Huawei’s decline from US sanctions. HiSilicon had a share of 27.2% and Qualcomm 25.4% in the same time period.
MediaTek last year posted sales of NT$321.1 billion, an increase of 30% from 2019.
The company is aiming to launch up to 500 million 5G chipsets this year. It is aiming to launch 5nm chipsets in 2022.