UPDATED. 2022-06-29 17:00 (수)
Samsung controlled 85% smartphone share in South Korea during Q3
Samsung controlled 85% smartphone share in South Korea during Q3
  • Lee Sang Won
  • 승인 2021.12.07 13:24
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According to Counterpoint
Image: Counterpoint Research
Image: Counterpoint Research

Samsung controlled 85% of the market share of the smartphone market in South Korea during the third quarter, according to analyst firm Counterpoint Research.

It is the firm’s highest share points to date __ it had 72% market share a year ago and 71% market share during the second quarter this year.

According to Counterpoint, LG, which exited the smartphone market in July this year, had a market share of 2% during the third quarter, down from 14% a year ago and 11% during the second quarter.

Apple’s share in the country was 12% during the third quarter this year, down one point from a year ago. Cupertino hit is highest share figure during the second quarter of 16%.

The figures show that Samsung likely absorbed LG’s share after their exit.

Meanwhile, South Korea’s smartphone market during the third quarter contracted 9% compared to a year ago due to LG’s exit and the ongoing global chip shortage, the analyst firm said.

However, it did increase 8% compared to the second quarter thanks to Samsung’s launch of Galaxy Z Flip 3 and Galaxy Z Fold 3 foldable smartphones in August, it added.

Meanwhile, during the third quarter, Galaxy Z Flip 3 was the best-selling smartphone model, followed by Galaxy S21 and Galaxy A32.

Samsung had sold around a million units of its foldable phones during the quarter, Counterpoint said.

South Korea’s smartphone market is expected to grow further during the fourth quarter due to the launch of Apple’s iPhone 13 and the popularity of Samsung’s foldable phones, it added.
 


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