UPDATED. 2024-06-21 07:30 (금)
Samsung neck-and-neck with Xiaomi in India
Samsung neck-and-neck with Xiaomi in India
  • Jihyeon Kim
  • 승인 2019.07.29 14:20
  • 댓글 0
이 기사를 공유합니다

Samsung closes gap to 2.4 percentage points
Indian smartphone market grows 3.2%

Samsung Electronics is hot on the heels of China’s Xiaomi in the Indian smartphone market, prompting forecasts that the world’s largest smartphone maker will regain the No.1 spot.

In the second quarter, Samsung closed the gap with Xiaomi to 2.4 percentage points from 5.6 percentage points during the same time last year, according to Strategy Analytics on July 26.

Samsung posted a 26.3 percent market share after selling 9.4 million handsets, while Xiaomi’s share reached 28.7% by selling 10.2 million. The South Korean tech giant had lost title of the No.1 player in India to Xiaomi last year.

“Xiaomi remains the number one smartphone vendor in India, due to an extensive retail presence, but its lead over Samsung is starting to shrink. Samsung is on a recovery path and its smartphone market share has risen sharply,” said Woody Oh, a director at Strategy Analytics.

“A portfolio refresh undertaken by Samsung last year, and its ‘India first’ strategy, have been central to the firm’s resurgence in the second quarter. Enhanced Galaxy A and M series smartphones are helping Samsung penetrate deeper into the big online market. We expect Samsung to build further momentum and it is on track to reclaim top position in the world’s second largest smartphone market during the second half of 2019.”

In third place was Vivo, which sold 3.9 million handsets to take up an 11 percent market share, followed by Oppo that had an 8.1 percent market share by selling 2.9 million. Realme sold 2.8 million to take home a 7.9% share, making four out of the top five handset makers all Chinese.

Rajeev Nair, Senior Analyst at Strategy Analytics, said, “Vivo is also struggling to fend off a revitalized Samsung, and OPPO is facing intense competition in midrange price-bands from Xiaomi and others. Realme is a rising star and its India smartphone market share has jumped from zero to a record 8% in the past twelve months. Realme, an OPPO offshoot, is seeing surprisingly strong demand for its affordable Android models such as 3 and C2.”

Meanwhile, Indian smartphone shipments grew 3.2% to 35.6 million in the second quarter. Last year, Xiaomi shipped 41 million handsets to India, while Samsung shipped 31.3 million.


The Elec is South Korea’s No.1 tech news platform.

삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • 515, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea 4F, Ahsung Bldg.
  • 대표전화 : 82-2-2658-4707
  • 팩스 : 82-2-2659-4707
  • 청소년보호책임자 : Stan LEE
  • 법인명 : The Elec Inc.
  • 제호 : THE ELEC, Korea Electronics Industry Media
  • 등록번호 : 서울, 아05435
  • 등록일 : 2018-10-15
  • 발행일 : 2018-10-15
  • 발행인 : JY HAN
  • 편집인 : JY HAN
  • THE ELEC, Korea Electronics Industry Media Prohibiting unauthorized duplication,publishing,modification and distribution the material on this Site for any purpose.
  • Copyright © 2024 THE ELEC, Korea Electronics Industry Media. All rights reserved. mail to powerusr@thelec.kr