UPDATED. 2023-01-31 18:00 (화)
Samsung drastically reduces Galaxy A23 5G shipment target
Samsung drastically reduces Galaxy A23 5G shipment target
  • Gijong Lee
  • 승인 2022.12.22 17:57
  • 댓글 0
이 기사를 공유합니다

Due to defective design 
Image: Samsung
Image: Samsung

Samsung has drastically reduced its shipment target for its mid-tier smartphone Galaxy A23 5G this year, TheElec has learned.

The Korean electronics maker originally planned to ship 12.6 million units but this has been dropped to below 4 million units __ a 70% drop.

Earlier this year, Samsung had set a goal to ship 17.1 million units of Galaxy A23 4G and 12.6 million units of Galaxy A23 5G.

Their combined shipment would have been 30 million units, equivalent to around 10% of Samsung’s total annual shipment.

The 4G version was launched earlier in the year. Galaxy A23 5G later during the second half of the year.

A certain feature that was supposed to be on the phone caused serious problems with the handset’s operation.

Samsung talked with various partners to resolve the problem. The tech giant also conducted a month-long investigation into the problem to find out the issue.

While the problem was solved, the company is planning to manufacture fewer units of the Galaxy A23 5G due to the headaches it caused.

Samsung will also be only aiming to ship around 5 million units of the model in 2023.

The biggest change in developing Galaxy A23 5G for Samsung was that it changed its preferred partners in development.

Sunny Optical was chosen as the developer of the 50MP wide-angle main camera that comes with optical image stabilization. For Galaxy A23 4G, Partron took up the same work.

Sources said the issue Samsung faced with Galaxy A23 5G was not Sunny Optical’s fault.

The problem the model faced caused other components of the phone such as the camera to perform poorly, so the unspecified problem was the root cause, they said.

However, Samsung did tell Sunny Optical during their investigation that the Chinese company should have reacted sooner.


댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.

  • 515, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea 4F, Ahsung Bldg.
  • 대표전화 : 82-2-2658-4707
  • 팩스 : 82-2-2659-4707
  • 청소년보호책임자 : Stan LEE
  • 법인명 : The Elec Inc.
  • 제호 : THE ELEC, Korea Electronics Industry Media
  • 등록번호 : 서울, 아05435
  • 등록일 : 2018-10-15
  • 발행일 : 2018-10-15
  • 발행인 : JY HAN
  • 편집인 : JY HAN
  • THE ELEC, Korea Electronics Industry Media Prohibiting unauthorized duplication,publishing,modification and distribution the material on this Site for any purpose.
  • Copyright © 2023 THE ELEC, Korea Electronics Industry Media. All rights reserved. mail to powerusr@thelec.kr
ND소프트