Samsung Electronics took home the biggest market share in six years in the Japanese smartphone market in the second quarter of this year on the back of stellar sales of the latest flagship Galaxy S10, according to market research firm Strategy Analytics last week.
The South Korean tech giant's Samsung was up a notch from last year, logging a 9.8% market share by shipping 600,000 handsets. In first place was Apple, which had a 50.8% market share – up 5.2 percentage points from last year, when it was again at first place.
In March this year, Samsung opened the Galaxy Harajuku, the largest Galaxy showcase up to date, to give its products a push in Japan.
After exceeding a 10% market share in 2013, Samsung had taken a big hit, with the figure falling to 5.6% in 2014, 4.3% in 2015 and 3.4% in 2016. It began rebound in 2017, rising to 5.2%, then to 6.4% in 2018.
Following Samsung this year was Sharp with 7.2%, Sony with 7.0% and Huawei Technologies with 3.3%. In the same period last year, the order had been Apple, Sony, Samsung, Huawei and Sharp.
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