Samsung Electronics had the biggest 21% market share in the global market in the third quarter of this year, according to market research firm CounterPoint Research on Nov. 26.
Samsung took first place in 71 countries across the world, including South Korea, Brazil, Mexico and Indonesia where the Android operating system showed bigger popularity. In markets like Chile and Kuwait, it had a 53% market share, each. In the US and Canada, it took second place.
In Western Europe, where the Apple iOS was popular, Samsung faced bigger competition. In the Netherlands, however, Samsung took first place with a 44% market share.
CounterPoint said in some of these European and Middle East countries, Samsung benefited from the US sanctions against Huawei Technologies earlier this year. Another reason was the robust sales of the Galaxy Note 10 and the Galaxy A series.
“This trend is expected to continue throughout this year,” said Lee Yoon-jung, a researcher at CounterPoint. But in China where national brands like Huawei, Vivo and Oppo held strong, Samsung had minimal market shares. Meanwhile, the global smartphone market grew 6% on-quarter during the months of April through June.
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