LG Display has made a proposal to LG Electronics to launch a transparent OLED TV, TheElec has learned.
The display maker has proposed the launch of a TV that uses a 55-inch transparent OLED panel to LG Electronics’ Home Entertainment Company, its TV business unit, sources said.
The panel will be fixed on the TV like conventional TVs __ not like LG’s rollable OLED TV or smart bed where a panel could be pulled in and out, they said.
The Home Entertainment Company is planning to review the proposal going forward, they said.
If the business unit approves, the development will likely start during the second half of 2022 with a commercial launch in 2023.
LG Display will likely supply the transparent OLED panel with a strengthened glass covering.
LG Electronics has so far offered transparent OLED products like signage, which were launched by its Business Solutions business unit, but never a one aimed for the home.
Xiaomi launched a transparent OLED TV with a 55-inch panel supplied by LG Display in 2020 called Mi Lux, but the model sold few units.
LG Display is likely making the proposal to diversify its OLED TV panel portfolio.
Last year, shipment of OLED TVs grew 80% from the year prior to 6.53 million units, according to analyst firm Omdia.
LG Electronics was the largest shipper with 4.05 million units. At the same time, LG Display manufactured 8 million OLED panels.