Samsung’s Mobile Experience (MX) Business has formed an application processor (AP) solution development team within the business, TheElec has learned.
The team will be led by executive vice president Choi Won-joon, who was also named the head of MX Development during Samsung’s annual reorganization earlier this month.
The AP solution development team was likely formed by MX to design their own processors.
A similar position exists already with Samsung System LSI, which designs logic chips such as Exynos that MX uses on its Galaxy phones.
The MX Business making its own team that is identical either because it wants to optimize these Exynos chips for its Galaxy line more or, the more likely reason, is to altogether develop its own processors going forward, sources said.
Choi joined Samsung’s mobile business in 2016 from Qualcomm and is known as a wireless chipset expert.
The AP is the smartphone’s most important component, handling data communication and calculation.
It basically determines the performance and power consumption of the handset.
Samsung’s MX Business uses a variety of suppliers for these from Qualcomm to Mediatek as well as Samsung System LSI.
But Galaxy S22 smartphones were shown to have performance issues earlier this year, requiring an optimization software that capped their performance intentionally.
The poor performance of Exynos chips used has been pointed out as the cause; Samsung is opting to use only Qualcomm’s Snapdragon for the Galaxy S23 because of this debacle.
The APs used in iPhones are consistently shown to perform better than Samsung’s Galaxy. This is because Apple uses its own A-series of chips that it designs on its own.
A Samsung spokesperson declined to comment on the matter.