Netflix Co-CEO Ted Sarandos arrived in South Korea on Tuesday to partake in a press conference on Thursday, TheElec has learned.
Sarandos will leave on Thursday after taking part in the conference where he will share the company’s investment plan in the country.
Netflix is embroiled in a lawsuit with local broadband service provider SK Broadband, which claims the streaming service owes its fees for using its network.
A district court favored SK Broadband and the pair’s lawsuit is now in the appeals court.
Netflix has maintained its original position saying it doesn’t need to negotiate while SK Broadband is continuing its position that content providers must pay fees to Internet service providers such as itself.
Sarandos is very likely to address the issue in some way during the conference on Thursday, sources said.
Meanwhile, European Commissioner for Internal Market Thierry Breton is planning to visit South Korea on June 29.
He is expected to meet with officials from the Ministry of Science and ICT. Breton is known for pushing to regulate Big Tech. Breton said during his speech at MWC 2023 in February that businesses that cause large amounts of data traffic must burden the cost of building networks.